Ten keys to leading Creative Thinking and innovation in a company

All companies have become aware that their future depends on their capacity to innovate, not only in terms of the product or technology, but also in processes, organisation and communication. Many companies understand that in order to innovate it is necessary to develop the creative thinking of their staff with the goal of coming up with new ideas that will translate into innovations that contribute value. Furthermore, some are aware that a change toward a more creative culture won’t be possible without also changing the leadership style of their executives. Continue reading